I’ve previously written about Japan’s love of mascots – and it’s no surprise that a slew of characters have emerged due to the pandemic, bringing advice and comfort to the masses.
First, meet Awawa – a soap bubble mascot who demonstrates proper hand-washing techniques. He’s often accompanied by an assistant who sings a happy ditty about the importance of hygiene.
Next, there’s Quaran the quarantine fairy mascot created by Japan’s Ministry of Health, Labor and Welfare.
While originally just an airport mascot protecting Japan from illegal items crossing the border, Quaran’s duties have now been expanded.
“I will do my best to let everyone know what a quarantine office does,” says the winged fairy on its website, brandishing it’s shield and protective goggles. D’awww.
Next, is Amabie – based on the legendary amabie creature, a mermaid-like bird figure from a Japanese folk tale with long flowing hair.
“Should an epidemic come, draw me and show me to the people,” It apparently said, before disappearing, never to be seen again. Convenient.
Pictures of amabies have recently started popping up all over Japan – there’s one on every floor in my schools – which is quite charming.
And finally – and possibly my favourite – is the kawaii pink cat Koronon.
Always wearing her face mask – and often a face shield – Koronon (“no corona”) is here to protect Tokyo from the virus by promoting social distancing and handing out disposable masks in busy areas such as Shinjuku and Ikebukuro.
In a country where there is a mascot for everything from encouraging safe sex to enemas, this sort of thing was kind of inevitable.
~ Carla
The Geordie Gaijin 
You must be logged in to post a comment.